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Trump vs. Clinton: Two Brands Collide

May 25, 2016

Tags: Trump, Clinton, Sanders, Hillary Clinton, Bernie Sanders, Donald Trump, presidential branding strategies, undecided voters, job interview extraordinaire

"Trump vs. Clinton: Two Brands Collide"
On epsiode 104 of the WIN Without Competing! show Dr. Arlene analyzes the branding strategies of Trump and Clinton, dispelling erroneous assumptions about both presidential candidates.

Bernie, nipping at Hillary's heels, may have an unspoken pathway to the (more…)

Presidential Candidates Broadcast Brands: Right Fit or Wrong Fit?

March 23, 2016

Tags: Donald Trump, Bernie Sanders, Hillary Clinton, Ted Cruz, John Kasich, Presidential election, Broadcast Brands, Presidential Candidates, Right Fit, Wrong Fit, Dr. Arlene

"Presidential Candidates Broadcast Brands: Right Fit or Wrong Fit?"

On episode 102 of the WIN Without Competing! show Dr. Arlene discusses the branding successes and failures of Trump, Cruz, Kasich, Clinton, and Sanders. To WIN the White House ask, who has the Right Fit Brand for (more…)