Dr. Arlene R. Barro, Career Coach ONE

Publisher's Press Release
May 2008

3 Sure Steps to Jumpstart Your Career in Any Economy

“Few experts offer advice as intriguing — or usable —about the job-search quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc.”
––UCLA Magazine, April 2008

UCLA PhD Dr. Arlene Barro, author of WIN Without Competing: Career Success the Right Fit Way, urges job-seekers not to be discouraged in the current tough economy.

“Instead of frantically e-mailing your resume into cyberspace, hoping that someone will find you, start by defining for yourself exactly what your ‘Right Fit job’ would be––the one that matches your skills and talents and aspirations, the one for which you are uniquely suited right now––and then search for that particular job only.

“Forget the competition and focus on yourself,” she advises, “setting high standards of performance against which no one else can compete. When we exercise, we continue to raise the bar. In our careers, we need to use the same approach. Compete with yourself, never against others. Frequently, candidates accept wrong fit positions because their focus is on winning, not on selecting the right job.”

Dr. Barro’s top three steps for starting a successful job search include:

Don’t flood the Internet with your resume. If you broadcast your availability from Burbank to Bombay, you’ll appear desperately mediocre and who will want to hire you in that case. If you are still employed, using company e-mail to broadcast your resume could cause immediate firing.

Manage the job interview process. As a candidate, it is your responsibility to present a personal brand to “match” the employer’s job description. Listen carefully the what the employer wants, then “match” your appropriate skills to it.

Don’t assume a potential employer knows what they want. If the employer’s specs are vague, then you should probe the employer to define the position and match yourself to those specs.

Win Without Competing! walks readers through the Right Fit job-finding process with a perspective from both sides of the hiring table. The book is filled with engaging anecdotes of people who’ve been transformed by it. It’s a win-win investment for both employers and candidates.

Dr. Barro will be signing her book and offering a free “jumpstart your career” half-hour coaching session to one lucky bookseller at this year’s Book Expo America in Los Angeles Convention Center, on Friday, May 30, from 2 to 3 pm, Capital Books Booth 666.

Publisher's Press Release
March 2008

Unemployment Crisis Calls for Unique Solutions

More than 7 million unemployed are searching for a job. To succeed requires a new strategy, as the number of available jobs decline.

For immediate release (March 25, 2008)––When the economy is in turmoil and thousands are being let go from struggling corporations, it’s easy to get discouraged.

“Instead of e-mailing your resume into cyberspace, hoping that someone will find you, you must define for yourself what your Right Fit job would be––the one that matches your skills and talents and aspirations, the one for which you are uniquely suited right now––and then search for it,” says top career coach, Dr. Arlene Barro in her book, Win Without Competing: Career Success the Right Fit Way (Capital Books, $17.95).

“Forget the competition and focus on yourself,” she urges anxious job-seekers, “setting high standards of performance against which no one else can compete. When we exercise, we continue to raise the bar. In our careers, we need to use the same approach. Compete with yourself, never against others. Frequently, candidates accept wrong fit positions because their focus is on winning, not on selecting the right job.”

The April issue of UCLA Magazine praises Dr. Barro’s career trajectory article, “No Competition”: “What are the secrets of a winning job hunt? Few experts offer advice as intriguing — or usable —about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc. and a nationally recognized educator, educational psychologist, search consultant and career coach. In her new book, WIN Without Competing!, Barro reveals her Right Fit Method, described in the media as ‘an almost Zen-like approach’ to job hunting.”

Other job-search tips from Dr. Barro include:

•Don’t flood the Internet with your resume. If you broadcast your availability from Burbank to Bombay, you’ll appear desperately mediocre and who will want to hire you in that case. If you are still employed, using company e-mail to broadcast your resume could cause immediate firing.

•Manage the job interview process. As a candidate, it is your responsibility to present a personal brand to match the employer’s job description.

•Don’t assume a potential employer knows what they want. If the employer’s specs are vague, then you should probe the employer to define the position and match yourself to those specs.

Win Without Competing! walks readers through the Right Fit job-finding process with a perspective from both sides of the hiring table. The book is filled with engaging anecdotes of people who’ve been transformed by it. It’s a win-win investment for both employers and candidates.

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