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UCLA features Dr. Arlene's article "No Competition"


WIN Without Competing! was nominated for a Business Book Award


UCLA Interviews Dr. Arlene


Publisher's Press Release

3 Sure Steps to Jumpstart Your Career in Any Economy

“Few experts offer advice as intriguing — or usable —about the job-search quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc.”
––UCLA Magazine

UCLA PhD Dr. Arlene Barro, author of WIN Without Competing: Career Success the Right Fit Way, urges job-seekers not to be discouraged in the current tough economy.

“Instead of frantically e-mailing your resume into cyberspace, hoping that someone will find you, start by defining for yourself exactly what your ‘Right Fit job’ would be––the one that matches your skills and talents and aspirations, the one for which you are uniquely suited right now––and then search for that particular job only.

“Forget the competition and focus on yourself,” she advises, “setting high standards of performance against which no one else can compete. When we exercise, we continue to raise the bar. In our careers, we need to use the same approach. Compete with yourself, never against others. Frequently, candidates accept wrong fit positions because their focus is on winning, not on selecting the right job.”

Dr. Barro’s top three steps for starting a successful job search include:

Don’t flood the Internet with your resume. If you broadcast your availability from Burbank to Bombay, you’ll appear desperately mediocre and who will want to hire you in that case. If you are still employed, using company e-mail to broadcast your resume could cause immediate firing.

Manage the job interview process. As a candidate, it is your responsibility to present a personal brand to “match” the employer’s job description. Listen carefully the what the employer wants, then “match” your appropriate skills to it.

Don’t assume a potential employer knows what they want. If the employer’s specs are vague, then you should probe the employer to define the position and match yourself to those specs.

Win Without Competing! walks readers through the Right Fit job-finding process with a perspective from both sides of the hiring table. The book is filled with engaging anecdotes of people who’ve been transformed by it. It’s a win-win investment for both employers and candidates.

Dr. Barro will be signing her book and offering a free “jumpstart your career” half-hour coaching session to one lucky bookseller at this year’s Book Expo America in Los Angeles Convention Center, on Friday, May 30, from 2 to 3 pm, Capital Books Booth 666.

Publisher's Press Release

Unemployment Crisis Calls for Unique Solutions

More than 7 million unemployed are searching for a job. To succeed requires a new strategy, as the number of available jobs decline.

For immediate release (March 25, 2008)––When the economy is in turmoil and thousands are being let go from struggling corporations, it’s easy to get discouraged.

“Instead of e-mailing your resume into cyberspace, hoping that someone will find you, you must define for yourself what your Right Fit job would be––the one that matches your skills and talents and aspirations, the one for which you are uniquely suited right now––and then search for it,” says top career coach, Dr. Arlene Barro in her book, Win Without Competing: Career Success the Right Fit Way (Capital Books, $17.95).

“Forget the competition and focus on yourself,” she urges anxious job-seekers, “setting high standards of performance against which no one else can compete. When we exercise, we continue to raise the bar. In our careers, we need to use the same approach. Compete with yourself, never against others. Frequently, candidates accept wrong fit positions because their focus is on winning, not on selecting the right job.”

The April issue of UCLA Magazine praises Dr. Barro’s career trajectory article, “No Competition”: “What are the secrets of a winning job hunt? Few experts offer advice as intriguing — or usable —about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc. and a nationally recognized educator, educational psychologist, search consultant and career coach. In her new book, WIN Without Competing!, Barro reveals her Right Fit Method, described in the media as ‘an almost Zen-like approach’ to job hunting.”

Other job-search tips from Dr. Barro include:

•Don’t flood the Internet with your resume. If you broadcast your availability from Burbank to Bombay, you’ll appear desperately mediocre and who will want to hire you in that case. If you are still employed, using company e-mail to broadcast your resume could cause immediate firing.

•Manage the job interview process. As a candidate, it is your responsibility to present a personal brand to match the employer’s job description.

•Don’t assume a potential employer knows what they want. If the employer’s specs are vague, then you should probe the employer to define the position and match yourself to those specs.

Win Without Competing! walks readers through the Right Fit job-finding process with a perspective from both sides of the hiring table. The book is filled with engaging anecdotes of people who’ve been transformed by it. It’s a win-win investment for both employers and candidates.

Works



WIN Without Competing! Career Success the Right Fit Way
From the Foreword
...I hired forty candidates from Dr. Barro, my exclusive search consultant. She filled the openings on my staff in three countries. Together, we built WebMD to its current status as the Internet’s most visited healthcare site with 230 million page views per month.

WIN Without Competing! was published in the United States and in India by Macmillan.

WIN Without Competing! was nominated for a Business Book Award.


Product Description

More than 15 million people are currently unemployed. Those who blast their resumes from Burbank to Bombay could remain unemployed for many years because the competition mindset won’t work in today's economic environment.

In WIN Without Competing! Dr. Arlene Barro introduces a new mindset. In her world, “best” does not exist, the focus is on identifying the Right Fit, using a blueprint of criteria that the job seeker creates to determine if a potential job is the Right Fit. Dr. Barro teaches the job seeker how to:

1. Determine if a job is the Right Fit by matching the requirements of a job description to the blueprint
2. Convince the employer that you are the Right Fit, if that is in fact the case, by using a unique set of strategies
3. Stop the employer from interviewing lots of candidates because they have found the one Right Fit – You
4. Gradually negotiate with the employer your desired compensation before you are officially offered the job

Dr. Barro presents the Right Fit Method in an unusual style, using fascinating true-life stories of people she’s helped and real stories that people wrote her about their careers and personal lives. Perhaps your career success story will be in her next book!

Dr. Barro is compassionate on one hand, but no-nonsense on the other. She builds your confidence by debunking outmoded notions and focusing your career search on you and what you have to offer to the right employer. Her refreshingly straightforward, step-by-step 'Right Fit Method' enables you to adopt new career strategies that will change your life. WIN Without Competing! is a lifetime companion that will guide you to your first big position and coach you through all the changes in your career.