WIN Without Competing! With Dr. Arlene

On the WIN Without Competing! show Dr. Arlene speaks directly to women. She says, "Eliminate the competitive mindset which forces you to focus on others: an unnecessary distraction from you. Instead, focus ONLY on yourself to WIN Without Competing! in the First Branding Seminar Series for Women!"

Author, Erica Jong observed, we make our  Read More 

On the WIN Without Competing! show Dr. Arlene recalls Joan Rivers who interviewed her on Rodeo Drive for her television show How’d You Get So Rich?; Former President Jimmy Carter who became very upset when Dr. Arlene mentioned Donald Trump; Dr. Jonas Salk, renowned medical researcher who developed the polio vaccine, met with  Read More 

Dr. Arlene says, “Create brilliant brands, using my Right Fit Branding Strategies.”

On the WIN Without Competing! show Dr. Arlene asks each listener to “Stop, Visualize, and Listen to the thunderous explosion of your brand. What did you hear? Nothing.” If you heard nothing, then you need a distinct, intriguing, and recognizable brand for  Read More 

On the WIN Without Competing! show Dr. Arlene, who created imprints with impact to ignite, fire up, and explode your business and career brand, will share her success secrets. Use these imprints to achieve unparalleled success.

Dr. Arlene’s Imprints for YOU:

Book: WIN Without Competing!, nominated for a business book award, published in  Read More 

On the WIN Without Competing! show Dr. Arlene introduces Boardroom Seminars for Executive Leaders.

The three seminars are:

1. Corporate Entrepreneurship for Executive Leaders
2. Solo Entrepreneurship for CEOs
3. Solutions for Executive Leaders in Limbo

Dr. Arlene says:

"Plan ahead, invest in yourself to boost your brand and put the professional pieces in place for 2015. If  Read More 

Take Off Like a Rocket! 5 Success Strategies

On episode 86 of the WIN Without Competing! show, Dr. Arlene introduces 5 success strategies extraordinaire. Get ready to take off like a rocket and sustain the momentum. Read More 

Ron Dante: American Music Legend

On the WIN Without Competing! show, Dr. Arlene interviews Ron Dante who recently sang at America Celebrates the Beatles – their 50th anniversary celebration in New York City. Read More 

Will you be hired, fired, or promoted by 2013?

It's the season for firing, promoting, and hiring. If you think that your job is secure, think again. By the end of the year someone else could be sitting in your chair.

What are you going to do to influence decisions about YOU?

If you are either employed or unemployed and searching for a new position, you should:

• accelerate your search targeting early to mid-January to start your new position. Do not allow the upcoming holiday season to distract you from forging ahead.

• evaluate your resume to determine whether you have a distinct, intriguing, and recognizable brand to attract the employers' attention in a 30 second glance.

• assess your communication skills, including your ability to read between the lines, when speaking with employers and convincing employers to hire you.

If you are employed, you should:

• not walk away from your job unless you have another position – goodbye packages do not last forever. Do not assume that you will capture the right fit job quickly.

• write a report detailing your accomplishments, not what you do. Focus on impact, results, and achievements for 2012. Submit that report as soon as possible to the person to whom you report and other key decision-makers. This report could help you retain your position as well as set the stage for a promotion.

• arrange a time to discuss your 2012 achievements with the person to whom you report. It's very important to walk that person through the report and hear feedback on your performance.

To succeed in capturing a job, you need a distinct, intriguing, and recognizable brand.

Keeping that job? Branding!

Promoting you to ____? Branding!

What is the secret to keeping that job and getting a promotion? Your reports detailing what you've achieved for your employer. Dr. Arlene created a highly effective method to report accomplishments. Email her to arrange a time to speak.

It's all in the branding. The time to brand is now.

Create a Recognizable Brand
Sell that Brand and Succeed
To arrange a time to speak with Dr. Arlene, call her office at 310-443-4277.
The last quarter of the year is the hiring and firing season and a great opportunity for a promotion.

To learn more about distractors and objections, go to my new app iBrandU4Hire: Rate Your Brand Zero to Hire which includes a video and questionnaire,listen to my radio show WIN Without Competing! and subscribe to my newsletter. Be sure to follow me on Twitter, LinkedIn , and Facebook .

Clients' Praise for Dr. Arlene

Dr. Arlene Barro is a breath of fresh air in today's tumultuous job market. Dr. Barro should have her own nationally broadcasted program: 'Dr. Arlene, The Career Guru'. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field. Dr. Barro gives her clients employment hope and specific behavioral modifications using her dynamic and empowering method of personal branding. Dr. Barro coached me to a successful career change following an unexpected and difficult job loss. She gave me the skills I needed to move from a 'woe is me mindset' to an 'I can and will take charge of my future'. The lady has a gift and she wants to share it!

Patti Thrailkill -- Independent Consultant

The Readers Digest version of my story is this. I had my standard functional resume out to companies and websites that were a direct fit for my background. Most of the time I received a stall, an automated 'no thank you', or no response at all. Then, I contacted Dr. Arlene Barro for her to work with me to create a branding package. I resubmitted my new branding package, which included more than a resume, to those same companies that had not responded to me. Then I received emails and phone calls expressing interest in me. In the first 90-days, I had three final interviews and two offer letters. I was now in the driver seat of my own career again. I was afforded the rare luxury of cautiously choosing my next career. I credit this luxury to Dr. Arlene Barro's Right Fit Method and learning how to build and present my personal brand.

C.M. "Mo" Blake III -- Sales Manager, Pacific Northwest District, Ricoh Legal

My company was in the process of being sold, and I just started interviewing when I met Dr. Arlene Barro. She helped me identify and focus on the criteria that were most important to me, which then became the blueprint of the Right Fit position. Open to relocation, I conducted a national search which generated several opportunities. I consulted with Dr. Arlene before and after each interview as I was traveling across the country. She worked with me to identify and overcome objections and strategically follow up after the interviews, which lead to more than one job offer. I found a great job which is my Right Fit position and will continue to work with her to delineate my brand as I continue to grow as a senior executive.

Debra Wood, CPA, MBA, JD -- CFO, Truegreen Landcare

Once you truly understand branding and incorporate it into your resume and mindset, your job search and your results will start to change. Recently, I received the attention that I deserved from a potential employer. They focused on the unique words that were created to convey my brand and specialties that I had to offer. Through a series of discussions with Dr. Barro, I discovered and/or identified my key attributes and unique skills. With this information, I was able to develop my brand so that any potential employer would understand very quickly what I had to offer. Dr. Barro's unique approach has helped me to understand what I require from a potential employer. This approach will better ensure that both my future employer and I are a good fit for one another which will increase the chances for a good partnership and relationship.

Michael Conkey, CPA -- Vice President of Accounting & Finance, New Indy Containerboard, LLC

After a long career in one company and two years of retirement, my interviewing skills and brand awareness were poor. Dr. Arlene asked the right questions and had the right advice and suggestions to help me create a brand that reflected my experience, skills, and desires. As well, Dr, Arlene's book "WIN Without Competing!" and her coaching helped me to build the interviewing skill set necessary to manage the interview and to clearly and succinctly deliver my message and brand. As a result, I was hired for a better and higher paying position than that for which I was initially interviewed. Without Dr. Arlene's mentoring, I would still be searching for a new position.

Stephen Snyder, MBA -- Financial Consultant, Health Care Service Corporation

Contact:
Dr. Arlene Barro
310-443-4277
Email DrBarro@WinWithoutCompeting.com
WinWithoutCompeting.com

barro global search, inc.
10940 Wilshire Blvd. Suite 1600
Los Angeles, CA 90024

Email Jennifer Orell, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 118.

I love to watch the building of name brands. I first met Alexandre Renoir, the great grandson of Pierre-Auguste Renoir, more than a year ago at a Beverly Hills art gallery on Rodeo Drive. This was a big night for Alex. A grand opening -- his paintings were on display in a gallery with a global presence. The guests surrounded Alex, who was dressed in a short-sleeve Hawaiian style brightly-colored flowered shirt.

On Saturday, October 12th, I met Alex again at the same gallery. I immediately told him how wonderful he looked. He had dropped between 30 or 40 pounds and was stylishly dressed in a suit. I saw a transformation both in how he looked and how he painted. The prices on the paintings had escalated dramatically, reflecting the caliber of his recent work.

As a child, Alex hated the fact that he had a famous last name. He grew up surrounded with constant reminders of “the Renoir”, including a bookcase which contained 500 books about his great grandfather. Instead of using his brand name to his advantage, he wanted to escape from it. Six years ago, after having many jobs, Alex decided to devote himself to painting. Alexandre Renoir is 38 years old. Finally, he separated himself from his great grandfather and found his own brand.

It’s rare to be born with a brand name, especially a mega brand name like Renoir. But, you must have a brand, not necessarily a name brand.

To succeed in capturing a job, you need a distinct, intriguing, and recognizable brand.

Keeping that job? Branding!

Promoting you to ____? Branding!

It’s all in the branding. The time to brand is now.


Create a Recognizable Brand
Sell that Brand and Succeed
To arrange a time to speak with Dr. Arlene, call her office at 310-443-4277.
The last quarter of the year is the hiring and firing season and a great opportunity for a promotion.

Clients' Praise for Dr. Arlene

Dr. Arlene Barro is a breath of fresh air in today’s tumultuous job market. Dr. Barro should have her own nationally broadcasted program: 'Dr. Arlene, The Career Guru'. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field. Dr. Barro gives her clients employment hope and specific behavioral modifications using her dynamic and empowering method of personal branding. Dr. Barro coached me to a successful career change following an unexpected and difficult job loss. She gave me the skills I needed to move from a 'woe is me mindset' to an 'I can and will take charge of my future'. The lady has a gift and she wants to share it!

Patti Thrailkill -- Independent Consultant


The Readers Digest version of my story is this. I had my standard functional resume out to companies and websites that were a direct fit for my background. Most of the time I received a stall, an automated ‘no thank you’, or no response at all. Then, I contacted Dr. Arlene Barro for her to work with me to create a branding package. I resubmitted my new branding package, which included more than a resume, to those same companies that had not responded to me. Then I received emails and phone calls expressing interest in me. In the first 90-days, I had three final interviews and two offer letters. I was now in the driver seat of my own career again. I was afforded the rare luxury of cautiously choosing my next career. I credit this luxury to Dr. Arlene Barro’s Right Fit Method and learning how to build and present my personal brand.

C.M. "Mo" Blake III -- Sales Manager, Pacific Northwest District, Ricoh Legal


My company was in the process of being sold, and I just started interviewing when I met Dr. Arlene Barro. She helped me identify and focus on the criteria that were most important to me, which then became the blueprint of the Right Fit position. Open to relocation, I conducted a national search which generated several opportunities. I consulted with Dr. Arlene before and after each interview as I was traveling across the country. She worked with me to identify and overcome objections and strategically follow up after the interviews, which lead to more than one job offer. I found a great job which is my Right Fit position and will continue to work with her to delineate my brand as I continue to grow as a senior executive.

Debra Wood, CPA, MBA, JD -- CFO, Truegreen Landcare


Once you truly understand branding and incorporate it into your resume and mindset, your job search and your results will start to change. Recently, I received the attention that I deserved from a potential employer. They focused on the unique words that were created to convey my brand and specialties that I had to offer. Through a series of discussions with Dr. Barro, I discovered and/or identified my key attributes and unique skills. With this information, I was able to develop my brand so that any potential employer would understand very quickly what I had to offer. Dr. Barro's unique approach has helped me to understand what I require from a potential employer. This approach will better ensure that both my future employer and I are a good fit for one another which will increase the chances for a good partnership and relationship.

Michael Conkey, CPA -- Vice President of Accounting & Finance, New Indy Containerboard, LLC


After a long career in one company and two years of retirement, my interviewing skills and brand awareness were poor. Dr. Arlene asked the right questions and had the right advice and suggestions to help me create a brand that reflected my experience, skills, and desires. As well, Dr, Arlene’s book “WIN Without Competing!” and her coaching helped me to build the interviewing skill set necessary to manage the interview and to clearly and succinctly deliver my message and brand. As a result, I was hired for a better and higher paying position than that for which I was initially interviewed. Without Dr. Arlene's mentoring, I would still be searching for a new position.

Stephen Snyder, MBA -- Financial Consultant, Health Care Service Corporation

Contact:
Dr. Arlene Barro 310-443-4277
Email DrBarro@WinWithoutCompeting.com
WinWithoutCompeting.com

barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles, CA 90024

Email Jennifer Orell at jennifer@aeispeakers.com, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 118.

 Read More 

Does your resume work?

I look at lots of resumes, bios, and business websites. Some resumes are making me dizzy. I am so distracted by extraneous information, charts, and unusual layouts, I don’t know what to read. It's clear to me that these resumes are not working. What's missing is a cohesive brand.

If you know that your resume has not been an effective ad in capturing a new position, I suggest that you email the resume to me at drbarro@winwithoutcompeting.com. I will review the first 10 resumes that I receive and give you feedback. I must receive your resume no later than Tuesday, October 16th at 6PM PT.

Help is an email away!
Dr. Arlene


What is the effectiveness of your interviews? Find out at my Teleseminar How to Become the Flawless Fit! and on my October 17th radio show.


Clients' Praise for Dr. Arlene

Dr. Arlene Barro is a breath of fresh air in today’s tumultuous job market. Dr. Barro should have her own nationally broadcasted program: 'Dr. Arlene, The Career Guru'. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field. Dr. Barro gives her clients employment hope and specific behavioral modifications using her dynamic and empowering method of personal branding. Dr. Barro coached me to a successful career change following an unexpected and difficult job loss. She gave me the skills I needed to move from a 'woe is me mindset' to an 'I can and will take charge of my future'. The lady has a gift and she wants to share it!

Patti Thrailkill -- Independent Consultant


The Readers Digest version of my story is this. I had my standard functional resume out to companies and websites that were a direct fit for my background. Most of the time I received a stall, an automated ‘no thank you’, or no response at all. Then, I contacted Dr. Arlene Barro for her to work with me to create a branding package. I resubmitted my new branding package, which included more than a resume, to those same companies that had not responded to me. Then I received emails and phone calls expressing interest in me. In the first 90-days, I had three final interviews and two offer letters. I was now in the driver seat of my own career again. I was afforded the rare luxury of cautiously choosing my next career. I credit this luxury to Dr. Arlene Barro’s Right Fit Method and learning how to build and present my personal brand.

C.M. "Mo" Blake III -- Sales Manager, Pacific Northwest District, Ricoh Legal


My company was in the process of being sold, and I just started interviewing when I met Dr. Arlene Barro. She helped me identify and focus on the criteria that were most important to me, which then became the blueprint of the Right Fit position. Open to relocation, I conducted a national search which generated several opportunities. I consulted with Dr. Arlene before and after each interview as I was traveling across the country. She worked with me to identify and overcome objections and strategically follow up after the interviews, which lead to more than one job offer. I found a great job which is my Right Fit position and will continue to work with her to delineate my brand as I continue to grow as a senior executive.

Debra Wood, CPA, MBA, JD -- CFO, Truegreen Landcare


Once you truly understand branding and incorporate it into your resume and mindset, your job search and your results will start to change. Recently, I received the attention that I deserved from a potential employer. They focused on the unique words that were created to convey my brand and specialties that I had to offer. Through a series of discussions with Dr. Barro, I discovered and/or identified my key attributes and unique skills. With this information, I was able to develop my brand so that any potential employer would understand very quickly what I had to offer. Dr. Barro's unique approach has helped me to understand what I require from a potential employer. This approach will better ensure that both my future employer and I are a good fit for one another which will increase the chances for a good partnership and relationship.

Michael Conkey, CPA -- Vice President of Accounting & Finance, New Indy Containerboard, LLC


After a long career in one company and two years of retirement, my interviewing skills and brand awareness were poor. Dr. Arlene asked the right questions and had the right advice and suggestions to help me create a brand that reflected my experience, skills, and desires. As well, Dr, Arlene’s book “WIN Without Competing!” and her coaching helped me to build the interviewing skill set necessary to manage the interview and to clearly and succinctly deliver my message and brand. As a result, I was hired for a better and higher paying position than that for which I was initially interviewed. Without Dr. Arlene's mentoring, I would still be searching for a new position.

Stephen Snyder, MBA -- Financial Consultant, Health Care Service Corporation

Contact:
Dr. Arlene Barro 310-443-4277
Email DrBarro@WinWithoutCompeting.com
WinWithoutCompeting.com

barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles, CA 90024

Email Jennifer Orell at jennifer@aeispeakers.com, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 118.

 Read More 

The Wise Job-Seeking Cow says, “Name Me”

I live on a beautiful farm in Southern California. I met Dr. Arlene recently when she selected me to star in her video iBrandU4Hire. I heard the farm manager tell Dr. Arlene my name. Ugh! I don’t like my name. I need a classy lady’s name befitting an award-winning wise cow who wants to brand herself. Remember, I’m looking for a job. I want my name to stand out! Who can forget the name “Ivanka”? Yes, it’s memorable but doesn’t suit me. Can you name me?

Contest: Name the Wise Job-Seeking Cow!

Deadline for Submission: Monday, October 22nd at 6pm PT

Email the following to TheRightFitMethod@WinWithoutCompeting.com:

1. The name of the Wise Job-Seeking Cow. Then, explain in one or two sentences why that name is the Right Fit for her. Be sure to watch the video iBrandU4Hire to learn more about the cow before you select her name and explain why the name suits her.

2. State your name and provide your cell phone number.

3. Include your current title, indicate whether you’re an employee, entrepreneur, or independent contractor. If you’re unemployed, include the length of time and what you do.

4. Share a memorable event in your career. For example, getting an unexpected promotion, experiencing a sudden career change, and turning a negative event into a career success story. Please respond in 175 words or less. Responding to this is optional.

WINNER!

The winner will receive:

• Dr. Arlene’s book WIN Without Competing!

• 30 minutes of coaching including branding advice from Dr. Arlene

• An opportunity to interview for a guest appearance on Dr. Arlene’s radio show WIN Without Competing!

Note: If you are the winner, in order to be considered for the radio show, you must have responded to question 4.

Judging Your Submission

80% for matching the Right Fit name to the wise job-seeking cow and your explanation for picking that name.

20% on the uniqueness of your memorable career event.

Judges

• Dr. Arlene Barro, Branding & Hiring Expert, Author, CEO of barro global search, inc.

• Virgil Holder, Senior Director and Human Resources Business Partner --
Piedmont Henry Hospital -- Atlanta GA

• Marissa Frykman, Managing Editor of Communications, barro global search, inc.

Questions? Submit your questions to Marissa@WinWithoutCompeting.com.

Dr. Arlene Barro: iBrandU4Hire
Branding & Hiring Expert
Master coach who brands clients from coast to coast.
Mantra: WIN Without Competing!

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies. To motivate job seekers to recognize the importance of their brand and whether it’s effective in their job search, Dr. Arlene developed the app iBrandU4Hire: Rate Your Brand Zero to Hire.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc.


Contact:
Dr. Arlene Barro 310-443-4277
Email DrBarro@WinWithoutCompeting.com
WinWithoutCompeting.com

barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles, CA 90024

Email Jennifer Orell at jennifer@aeispeakers.com, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 118.
 Read More 

Firing, Promoting & Hiring YOU? Soon!


It’s the season for firing, promoting, and hiring. If you think that your job is secure, think again. By the end of the year someone else could be sitting in your chair.


What should you do and not do right now?


If you are either employed or unemployed and searching for a new position, you should:

• accelerate your search targeting early to mid-January to start your new position. Do not allow the upcoming holiday season to distract you from forging ahead.

• evaluate your resume to determine whether you have a distinct, intriguing, and recognizable brand to attract the employers’ attention in a 30 second glance.

• assess your communication skills, including your ability to read between the lines, when speaking with employers and convincing employers to hire you.


If you are employed, you should:

• not walk away from your job unless you have another position – goodbye packages do not last forever. Do not assume that you will capture the right fit job quickly.

• write a report detailing your accomplishments, not what you do. Focus on impact, results, and achievements for 2012. Submit that report in October to the person to whom you report and other key decision-makers. This report could help you retain your position as well as set the stage for a promotion.

• arrange a time to discuss your 2012 achievements with the person to whom you report. It’s very important to walk that person through the report and hear feedback on your performance.


Right now we have 3.7 million unfilled jobs. Do you know how to capture the job that is the right one for you?


Be sure to watch the three upcoming presidential debates which are job interviews. Forget the political candidates’ party affiliation. Focus on what Obama and Romney are saying. Look for distractors and objections which have a significant impact on their brands. Not sure how this works? I’ll give you an example of a blatant distractor.

On the Emmy Awards show, Jimmy Kimmel exposed his pantless legs displaying his short socks. If he had been a candidate on an interview wearing pants and had crossed his legs, the bare legs could distract the employer. From firsthand experience, it HAS distracted employers. Men should wear knee length hose! Visualize Jimmy Kimmel’s socks before an interview.

To learn more about distractors and objections, go to my new app iBrandU4Hire: Rate Your Brand Zero to Hire which includes a video and questionnaire, listen to my radio show WIN Without Competing! and subscribe to my newsletter. Be sure to follow me on Twitter, LinkedIn, and Facebook.


Dr. Arlene Barro: iBrandU4Hire
Branding & Hiring Expert
Master coach who brands clients from coast to coast.
Mantra: WIN Without Competing!

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies. Dr. Arlene developed the app iBrandU4Hire: Rate Your Brand Zero to Hire for job seekers to figure out whether they have an effective brand.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc.

If you’re not sure how to proceed in your job search or navigate your career in a new direction, contact Dr. Arlene for guidance.


Contact:
Dr. Arlene Barro 310-443-4277
Email DrBarro@WinWithoutCompeting.com
WinWithoutCompeting.com

barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles, CA 90024

Email Jennifer Orell at jennifer@aeispeakers.com, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 117.  Read More