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Business Coaching

Entrepreneur Dr. Arlene Barro
Los Angeles Business Coach
Mentors Entrepreneurs Coast to Coast

“Right Fit Branding is the key to business success.”

Dr. Arlene Barro, Founder & CEO, barro global search, inc.
Author WIN Without Competing!, Nominated for a Business Book Award
and iBrandU4Hire: Rate Your Brand Zero to Hire

Dr. Arlene, the creator of the Right Fit Method, advises a wide array of business owners who are at different stages of evolution:

* Starting up... putting the pieces in place
* Struggling... tottering and uncertain about next steps
* Stagnating... stuck and no definitive plan
* Sprinting... moving at top speed but not necessarily reaching the goals

Whether You Are
                  Starting up
                                    Or Sprinting,

Dr. Arlene’s Right Fit Method has unique branding solutions to enable you to set the standard.

The Borders Story

Borders filed bankruptcy in February 2011. Why? They did not know how to manage their brand. They recognized that they were losing money. They made the erroneous assumption that if they would sell a wide array of products other than books online that would save their company. They should have figured out how to differentiate their brand in order to motivate customers to walk into their stores, and buy books. Instead, they destroyed their brand. Remember, it’s all up to you to create a brand that is sustainable. To learn how to sustain your brand, talk with Dr. Arlene.

Could you have saved Borders or other large corporations that closed?

If so, what would you have done?
Share your solution with Dr. Arlene by emailing her at
Perhaps your solution will be posted on this web page.

Call Dr. Arlene at (310) 443-4277 or email her to arrange a time to speak about your entrepreneurial needs.
Be sure to state whether you are Starting Up, Struggling, Stagnating or Sprinting.

For more information about Dr. Arlene and the Right Fit Method, read WIN Without Competing!, nominated for a Business Book Award and listen to Dr. Arlene’s WIN Without Competing! radio shows in which she interviews a number of high profile entrepreneurs.

Entrepreneurs are Propelled by Passion.
Are You?

For their training, Dr. Arlene thanks The Wharton School's Small Business Development Center for contributing to her success as an entrepreneur.