Will you be hired, fired, or promoted by 2013?
It's the season for firing, promoting, and hiring. If you think that your job is secure, think again. By the end of the year someone else could be sitting in your chair.
What are you going to do to influence decisions about YOU?
If you are either employed or unemployed and searching for a new position, you should:
• accelerate your search targeting early to mid-January to start your new position. Do not allow the upcoming holiday season to distract you from forging ahead.
• evaluate your resume to determine whether you have a distinct, intriguing, and recognizable brand to attract the employers' attention in a 30 second glance.
• assess your communication skills, including your ability to read between the lines, when speaking with employers and convincing employers to hire you.
If you are employed, you should:
• not walk away from your job unless you have another position – goodbye packages do not last forever. Do not assume that you will capture the right fit job quickly.
• write a report detailing your accomplishments, not what you do. Focus on impact, results, and achievements for 2012. Submit that report as soon as possible to the person to whom you report and other key decision-makers. This report could help you retain your position as well as set the stage for a promotion.
• arrange a time to discuss your 2012 achievements with the person to whom you report. It's very important to walk that person through the report and hear feedback on your performance.
To succeed in capturing a job, you need a distinct, intriguing, and recognizable brand.
Keeping that job? Branding!
Promoting you to ____? Branding!
What is the secret to keeping that job and getting a promotion? Your reports detailing what you've achieved for your employer. Dr. Arlene created a highly effective method to report accomplishments. Email her to arrange a time to speak.
It's all in the branding. The time to brand is now.
Create a Recognizable Brand
Sell that Brand and Succeed
To arrange a time to speak with Dr. Arlene, call her office at 310-443-4277.
The last quarter of the year is the hiring and firing season and a great opportunity for a promotion.
To learn more about distractors and objections, go to my new app iBrandU4Hire: Rate Your Brand Zero to Hire which includes a video and questionnaire,listen to my radio show WIN Without Competing! and subscribe to my newsletter. Be sure to follow me on Twitter, LinkedIn , and Facebook .
Clients' Praise for Dr. Arlene
Dr. Arlene Barro is a breath of fresh air in today's tumultuous job market. Dr. Barro should have her own nationally broadcasted program: 'Dr. Arlene, The Career Guru'. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field. Dr. Barro gives her clients employment hope and specific behavioral modifications using her dynamic and empowering method of personal branding. Dr. Barro coached me to a successful career change following an unexpected and difficult job loss. She gave me the skills I needed to move from a 'woe is me mindset' to an 'I can and will take charge of my future'. The lady has a gift and she wants to share it!
Patti Thrailkill -- Independent Consultant
The Readers Digest version of my story is this. I had my standard functional resume out to companies and websites that were a direct fit for my background. Most of the time I received a stall, an automated 'no thank you', or no response at all. Then, I contacted Dr. Arlene Barro for her to work with me to create a branding package. I resubmitted my new branding package, which included more than a resume, to those same companies that had not responded to me. Then I received emails and phone calls expressing interest in me. In the first 90-days, I had three final interviews and two offer letters. I was now in the driver seat of my own career again. I was afforded the rare luxury of cautiously choosing my next career. I credit this luxury to Dr. Arlene Barro's Right Fit Method and learning how to build and present my personal brand.
C.M. "Mo" Blake III -- Sales Manager, Pacific Northwest District, Ricoh Legal
My company was in the process of being sold, and I just started interviewing when I met Dr. Arlene Barro. She helped me identify and focus on the criteria that were most important to me, which then became the blueprint of the Right Fit position. Open to relocation, I conducted a national search which generated several opportunities. I consulted with Dr. Arlene before and after each interview as I was traveling across the country. She worked with me to identify and overcome objections and strategically follow up after the interviews, which lead to more than one job offer. I found a great job which is my Right Fit position and will continue to work with her to delineate my brand as I continue to grow as a senior executive.
Debra Wood, CPA, MBA, JD -- CFO, Truegreen Landcare
Once you truly understand branding and incorporate it into your resume and mindset, your job search and your results will start to change. Recently, I received the attention that I deserved from a potential employer. They focused on the unique words that were created to convey my brand and specialties that I had to offer. Through a series of discussions with Dr. Barro, I discovered and/or identified my key attributes and unique skills. With this information, I was able to develop my brand so that any potential employer would understand very quickly what I had to offer. Dr. Barro's unique approach has helped me to understand what I require from a potential employer. This approach will better ensure that both my future employer and I are a good fit for one another which will increase the chances for a good partnership and relationship.
Michael Conkey, CPA -- Vice President of Accounting & Finance, New Indy Containerboard, LLC
After a long career in one company and two years of retirement, my interviewing skills and brand awareness were poor. Dr. Arlene asked the right questions and had the right advice and suggestions to help me create a brand that reflected my experience, skills, and desires. As well, Dr, Arlene's book "WIN Without Competing!" and her coaching helped me to build the interviewing skill set necessary to manage the interview and to clearly and succinctly deliver my message and brand. As a result, I was hired for a better and higher paying position than that for which I was initially interviewed. Without Dr. Arlene's mentoring, I would still be searching for a new position.
Stephen Snyder, MBA -- Financial Consultant, Health Care Service Corporation
Dr. Arlene Barro
barro global search, inc.
10940 Wilshire Blvd. Suite 1600
Los Angeles, CA 90024
Email Jennifer Orell, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 118.