WIN Without Competing! With Dr. Arlene

Job Interview Extraordinaire


If the Wednesday night debate, which focuses on domestic policy, turns into a brawl and the presidential candidates become attack dogs poised to bludgeon, they will both lose points. Here’s the winning strategy for both candidates. Yes, the same strategy. The question is who can execute that strategy to set a presidential standard to impress our voters and world leaders.

• The slogans for both candidates need to be changed: Obama’s should be “Fast Forward” not “Forward” and Romney’s should be “Right Results” not a “Stronger Middle Class.” Why? Obama is asking us to proceed with him on the same course as the last four years, which contains many voter objections about his domestic policy accomplishments. Many see Romney as not representing all people. He reinforces that image with his “middle class” slogan coupled with his 47% remark.

• Obama must walk us through the next four years with detailed plans on how he will remedy unemployment and the sluggish economic growth, targeting achievable results in which we can believe. Explaining what he will do to build relationships with Congress is critical in order to enact new plans.

• Romney must convince us that he can make a silk purse out of a sow’s ear. He must communicate his plans and projected results with passion, determination, and commitment. We must visualize his success, including the strategies he will use to build relationships with Congress.


Distractors, posed by either candidate, serve no purpose other than possibly rattling the other candidate. That strategy is a mistake. The clever debater should insert the knife with a velvet glove and a silver tongue. Voila! No physical pain and much to gain.

The pundits have presided over post mortems of Obama’s last four years and Romney’s political and corporate careers. The debate must focus on the next four years, not the past.

Fifty million people are expected to watch the debate. The pundits tell us that voters fall into two categories: those that focus on the likeability of a candidate and others who concentrate on how a candidate will handle the urgent issues. Likeability, unfortunately, will not predict the performance of our next president. We need a leader in whom we can trust to meet and even exceed our expectations. Each of us will decide who the winner is.

A final word to both presidential candidates: focus on the end result, not your ego. Measured and succinct is the name of the game.


Note to Job Seekers: Watch the presidential debate to learn what to do and not do at an interview. Remember how they handle distractors and objections! At the end of the debate, you should know the essence of what each candidate will achieve in the next four years and how they will do it. At your own job interviews, remember Obama and Romney.


Dr. Arlene Barro: iBrandU4Hire
Branding & Hiring Expert
Master coach who brands clients from coast to coast.
Mantra: WIN Without Competing!

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies. To motivate job seekers to recognize the importance of their brand and whether it’s effective in their job search, Dr. Arlene developed the app iBrandU4Hire: Rate Your Brand Zero to Hire.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc.


Contact:
Dr. Arlene Barro 310-443-4277
Email DrBarro@WinWithoutCompeting.com
WinWithoutCompeting.com

barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles, CA 90024

Email Jennifer Orell at jennifer@aeispeakers.com, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 118.

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Firing, Promoting & Hiring YOU? Soon!


It’s the season for firing, promoting, and hiring. If you think that your job is secure, think again. By the end of the year someone else could be sitting in your chair.


What should you do and not do right now?


If you are either employed or unemployed and searching for a new position, you should:

• accelerate your search targeting early to mid-January to start your new position. Do not allow the upcoming holiday season to distract you from forging ahead.

• evaluate your resume to determine whether you have a distinct, intriguing, and recognizable brand to attract the employers’ attention in a 30 second glance.

• assess your communication skills, including your ability to read between the lines, when speaking with employers and convincing employers to hire you.


If you are employed, you should:

• not walk away from your job unless you have another position – goodbye packages do not last forever. Do not assume that you will capture the right fit job quickly.

• write a report detailing your accomplishments, not what you do. Focus on impact, results, and achievements for 2012. Submit that report in October to the person to whom you report and other key decision-makers. This report could help you retain your position as well as set the stage for a promotion.

• arrange a time to discuss your 2012 achievements with the person to whom you report. It’s very important to walk that person through the report and hear feedback on your performance.


Right now we have 3.7 million unfilled jobs. Do you know how to capture the job that is the right one for you?


Be sure to watch the three upcoming presidential debates which are job interviews. Forget the political candidates’ party affiliation. Focus on what Obama and Romney are saying. Look for distractors and objections which have a significant impact on their brands. Not sure how this works? I’ll give you an example of a blatant distractor.

On the Emmy Awards show, Jimmy Kimmel exposed his pantless legs displaying his short socks. If he had been a candidate on an interview wearing pants and had crossed his legs, the bare legs could distract the employer. From firsthand experience, it HAS distracted employers. Men should wear knee length hose! Visualize Jimmy Kimmel’s socks before an interview.

To learn more about distractors and objections, go to my new app iBrandU4Hire: Rate Your Brand Zero to Hire which includes a video and questionnaire, listen to my radio show WIN Without Competing! and subscribe to my newsletter. Be sure to follow me on Twitter, LinkedIn, and Facebook.


Dr. Arlene Barro: iBrandU4Hire
Branding & Hiring Expert
Master coach who brands clients from coast to coast.
Mantra: WIN Without Competing!

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies. Dr. Arlene developed the app iBrandU4Hire: Rate Your Brand Zero to Hire for job seekers to figure out whether they have an effective brand.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc.

If you’re not sure how to proceed in your job search or navigate your career in a new direction, contact Dr. Arlene for guidance.


Contact:
Dr. Arlene Barro 310-443-4277
Email DrBarro@WinWithoutCompeting.com
WinWithoutCompeting.com

barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles, CA 90024

Email Jennifer Orell at jennifer@aeispeakers.com, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 117.  Read More 

Botched Branding: Obama, Romney and YOU? Solution! http://bit.ly/RzKsRH

Botched Branding: Obama, Romney and YOU? Solution!

As a Branding & Hiring Expert I am astounded that neither Obama nor Romney has succeeded in effectively broadcasting his brand to convince voter-employers to hire him. Both candidates assume that we need to see and hear them for many months to make a decision. That assumption is erroneous. The candidates and their campaigns trip over themselves with distractors and objections. The result: botched branding. Right Fit Branding is the solution.

Got branding?

“Every job seeker needs a personal brand. But that’s not enough. That brand must be the Right Fit Brand for employers.” -- Dr. Arlene Barro

No interviews? No job offers? Wrong job offers? I have the perfect solution – a distinct recognizable and intriguing brand. Employers must grasp your brand in a flash. Your brand has two sides like a coin: the written script (resume) and the verbal broadcast (interview). Do you have a brand? Have you branded both sides of your brand to convince employers to hire you? Let’s find out.

I created the app iBrandU4Hire: Rate Your Brand Zero to Hire for you to evaluate the power of your brand. To do that, visit the app store and download my app. If you do not have an “iDevice”, I have a solution.

Remember, resumes and interviews advertise your brand. To capture the right job, you must communicate that brand flawlessly. It’s easier than you think. Keep in mind that the last quarter of the year is the hiring and firing season. Make the last quarter benefit you.

Goodbye for now!
Dr. Arlene
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UCLA Magazine says,
“What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc…”

Branding & Hiring Expert Dr. Arlene Barro is astounded that neither Obama nor Romney has succeeded in effectively broadcasting his brand to convince voter-employers to hire him. Both candidates assume that we need to see and hear them for many months to make a decision. That assumption is erroneous. The candidates and their campaigns trip over themselves with distractors and objections. The result: botched branding. Right Fit Branding is the solution.

Got branding?

“Every job seeker needs a personal brand. But that’s not enough. That brand must be the Right Fit Brand for employers.” -- Dr. Arlene Barro

Employed, unemployed, underemployed – from new college graduates to highly successful executives – job seekers must create a distinct, recognizable, and intriguing brand to capture the right job. Botched branding won’t work!

No interviews? No job offers? Wrong job offers? Dr. Arlene says, “If you’re having difficulty getting interviews and job offers, let’s figure out the power of your brand.” To do that, go to the App Store: http://itunes.apple.com/us/app/ibrandu4hire-rate-your-bra.... Select iBrandU4Hire: Rate Your Brand Zero to Hire, which Dr. Arlene created. She will interact with you throughout the app experience. After you evaluate your brand, you’ll know what needs to be fixed and fix it with Dr. Arlene.

The app includes: a video, 10 simple questions to Rate Your Brand, entertaining stories about Right Fit Branding, Clients’ Praise for Dr. Arlene explaining the impact of branding on her clients’ careers, and a message from Tom Lombardo, the founding Editor-in-Chief of WebMD.

Don’t have an “iDevice”?
http://www.blogtalkradio.com/dr-arlene-barro-/2012/07/12/...

Eager to see the video immediately? http://winwithoutcompeting.com/author/ibrandu4hire.html

“If you have no brand, a buried brand, or a barren brand, create a visible brand.” – Dr. Arlene Barro

Dr. Arlene Barro: iBrandU4Hire
Branding & Hiring Expert
Master coach who brands clients from coast to coast.
Mantra: WIN Without Competing!

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc.

If you’re not sure how to proceed in your job search or navigate your career in a new direction, contact Dr. Arlene for guidance.

Contact:
Dr. Arlene Barro 310-443-4277
Email DrBarro@WinWithoutCompeting.com
WinWithoutCompeting.com

barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles, CA 90024

Email Jennifer Orell at jennifer@aeispeakers.com, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 117.
 Read More